Department of Journalism and Communication Management

Education

• 2002-2006 Kostanay State University named after A. Baitursynov, qualification "Public Relations Specialist."
• 2006-2009 Chelyabinsk State University, Kostanay Branch, Economist in "Finance and Credit."
• 2014-2016 Kostanay State University named after A. Baitursynov, Master's program in "6M050400 Journalism," academic degree – Master of Social Sciences.

 Subjects taught

• Genre Forms and Functions of Modern Journalism
• Theory and Practice of Mass Communication
• Theory and Practice of Public Relations
• Multimedia Journalism
• Professional Creative Workshop 1
• Professional Creative Workshop 2
• SMM Management
• Media Literacy
• Public Relations in International Relations
• Political Journalism and PR
• Media Management and Marketing Communications in Media

 Work experience

• 2008-2018 Supervisor for Kostanay Region at the "Center for Sociological and Political Research 'Strategy'" Public Foundation (Almaty).
• 2007-2011 Advertising Manager at "Planeta-59" LLP.
• 2011-2014 Lecturer at the Department of Journalism and Communication Management.
• 2014-2016 Master's studies in specialty 6M050400 - Journalism.
• 2016-2019 Deputy Dean for Academic Affairs of the Humanities and Social Sciences Faculty.
• 2019-2022 Senior Lecturer at the Department of Journalism and Communication Management.
• 2022-2025 Acting Head of the Department of Journalism and Communication Management.
• 2025 – present: Senior Lecturer at the Department of Journalism and Communication Management.

 Certificates of professional development 

• 2021 Online course "School of Psychological Resilience for University Teachers." KRSU, 72 hours.
• 2021 Online Academic Leadership Program. Narxoz University, 36 hours.
• 2022 Series of webinars under the additional professional education program for journalists, including lectures on safety, media ethics, and conflict-sensitive journalism. USAID. Internws. Kazakhstan Media Network – Kostanay.
• 2022 Course "Hate Speech in Modern Media and Communication Space" within the project "Strengthening Youth Resistance to the Influence of Hate Speech and Disinformation in Online Resources and Social Media in Central Asia." MediaNet International Journalism Center, KazNU.
• 2022 Seminar "School of Professional and Pedagogical Development." KRSU, 72 hours.
• 2022 Online course "Gender-Sensitive Journalism." Central Asian Bureau for Analytical Journalism CABAR, Institute for War and Peace Reporting.
• 2023 Seminar "Applied Tools of Convergent Journalism," "Media" LLP, 72 hours.
• 2023 Program "Methodological Support for Inclusive Education," Southern Federal University, Academy of Psychology and Pedagogy, 72 hours.
• 2023 Seminar-training "Journalism, Mobilography, and Social Media Marketing." Nationwide Social Democratic Party "Party School," 72 hours.
• 2023 Workshop "Pedagogical Design and Course Development," ERG (Eurasian Resources Group), AlmaU (Almaty Management University), Friends of TAU Association in RK, 72 hours.
• 2024 Setting up the Internal Quality Assurance System of Higher Education Institutions in the Context of the New "From a Clean Slate" Regulatory Policy, "Kazakh Institute for Higher Education Research" LLP, 96 hours.
• 2024 Seminar "Reputational and Anti-Crisis PR," "Adildik zhane Orkendeu" Public Foundation, Astana, 72 hours.
• 2024 Seminar "Problems of Text Editing in Modern Media," "Publishing House" LLP, Kostanay, 72 hours.
• 2025 Certificate of the IV International Winter School "Education for Sustainable Development of an Innovative Model," dedicated to UNESCO International Day of Education, al-Farabi KazNU, Almaty, UNESCO, 72 hours.

Training manuals

• Mustafina B.S. Reputation Management (using the example of universities). Educational and methodological manual. – Kostanay, 2020. – 110 p.

Publications

• Mustafina B.S. Kazakhstani experience in documentary film. - International Scientific and Practical Conference "Integration of Culture, Education, Science, and Modern Media Communication," dedicated to the 70th anniversary of MP of the Republic of Kazakhstan S. Abdurakhmanov, L.N. Gumilyov ENU, November 30, 2021.
• Mustafina B.S. Positive results of implementing Minor into the educational process (using the example of A. Baitursynov Kostanay Regional University) - Proceedings of the International Scientific Forum "Education.Science.Culture," December 22, 2021, Gzhelsk.
• Mustafina B.S. Problems of the talk show format on modern television. - IV International Scientific and Practical Conference "Current Problems of Modern Journalism and PR in Kazakhstan," dedicated to the 100th anniversary of the regional newspaper "Kostanai tangy." A. Baitursynov KRSU, May 18, 2022.
• Mustafina B.S., Issues of gender equality in district media. - V International Scientific and Practical Conference "Current Problems of Modern Journalism and PR: Conflictogenic Discourse in Media and Mass Communications," March 15, 2023.
• Mustafina B.M., Targeted advertising as one of the current promotion methods in social networks. - IV International Scientific and Practical Conference "Current Problems of Modern Journalism and PR in Kazakhstan," dedicated to the 150th anniversary of M. Seralin and the 100th anniversary of the regional newspaper "Kostanai tangy." A. Baitursynov KRSU, May 18, 2022.
• Mustafina B.S., PR in the non-profit sector. - VI International Scientific and Practical Conference "Current Problems of Modern Journalism and PR," A. Baitursynov KRSU, November 20-21, 2023.
• Mustafina B.S., Crisis situations at an enterprise and ways to overcome them. - VI International Scientific and Practical Conference "Current Problems of Modern Journalism and PR," A. Baitursynov KRSU, November 20-21, 2023.
• Mustafina B.S., Kungurova O.G., Tyuleev M.A., Positioning of WhatsApp and Telegram in Kazakhstan as group phenomena of the internet space. - Bulletin. Journalism series. No. 2 (72) 2024. al-Farabi KazNU.
• Mustafina B.S., Nurgaliyeva L., Specifics of the activities of press services in the judicial system of Kazakhstan. - VII International Scientific and Practical Conference "Current Problems of Modern Journalism and PR: Mass Communication Against the Background of Social and Technical Transformations," dedicated to the 85th anniversary of Baitursyn Ilyas, November 27, 2024.
• Mustafina B.S., Suleimenova A.E., Project-based learning as a way to develop professional skills using the example of students of the 6B03201-Journalism educational program. - INNOVA – 2025 on the topic "Synergy of Education and Business: Training Specialists of the Future," March 2025.
• Mustafina B.S., Shegai V.A., Media consumption models and clip thinking as a factor of low media literacy. - International Scientific and Practical Conference "Creative Industries in the 21st Century: Genesis, Media Programs, Educational Issues," dedicated to the 70th anniversary of Doctor of Philological Sciences, Professor Asima Kalymkyzy Ishanova.